About Me

My aim is investigating the processes of visual solutions -and design itself— as a non-redundant practice. Stressing the form, stretching the concepts up to breaking rules and misuse of tools. I like to conceive context as system and medium.



B.A. , M.A. and Ph.D. of Advertising Media. Faculty of Applied Arts. Egypt. ​​

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  • Adobe Campus Leader, 2014-2020.

  • Adobe Creative Educator, 2014.

  • Adobe Education Train the Trainer: Creative Cloud, 2017.

  • Adobe Education Train the Trainer, 2014.



  • Short listed 2021, Nami Concourse-International children’s’ book festival, South Korea, 2020.

  • Visually Responsive OOH Strategy, 4th Conference of Helwan University, Egypt, 2018.

  • Character Design Aspects, 4th Conference of Damietta University, Egypt, 2017

  • Design "Convincing" Characters, Art & Design Magazine,, Oman, 2014.

  • Brand Extensions variables, 4th Conference of Al-Zaytouna University, Jordon, 2014.



Visual Identity

Branding Designer

  • SCD Brand configuration, Art Direction,, 2012.

  • IBM Egypt-Brand Identity configuration, Art Direction,UCD Team, IBM Egypt, 2008.

  • Jets Brand Identity Design, Art Direction,, 2007.

  • Canadian Gate, Brand-Identity Design, Freelancer, 2012.

  • Hemaya Tires, Only Logo Design, Freelancer, 2008.

  • ITI Brand Identity configuration, Art Direction,, 2001.

  • EBI institue, Brand/Visual Identity Design, Art Direction,, 2002.


UI & UX Designer

  • Qualifits, Branding and Mobile App's wireframe., Mubarak Al Hadadi. 2015.

  • Mazoon Website, Mazoon Printing, 2011.

  • Egypt News, Portal Graphics Design, UCD Team, IBM Egypt, 2008.

  • Egypt Post, services system, Graphics Modification,UCD Team, IBM Egypt, 2007.

  • MCIT, Saudi Government Portal, Graphics Modification,UCD Team, IBM Egypt, 2007.

  • SCD portal, UI&UX design,, 2009.

  • Egyptian Opera, UI Design Mockup, UCD Team, IBM Egypt, 2007.


Motion/Animation Designer

  • SCD Documentary Film, Videography,, (2013-2014)

  • Taht Al-Mejhar, TV Series intro, Oman TV, Al-Boom Studio, 2013.

  • Sari Al-Liel, TV Series intro, Oman TV, Al-Boom Studio, 2011.

  • Ramdan promo, Oman TV, Al-Boom Studio, 2010.

  • Qatar SEC Web Portal, Banner animation,UCD Team, IBM Egypt, 2008.

  • Egyptian Ministry of Defence, Banner Animation, UCD Team, IBM Egypt (2005-2008)

  • Thebes CD, Lumina Graphics, Intro Anmation, French culture centre, 2002.

  • Cultureware CD, Intro Anmation, IDSC, 2000.

  • Ghosts House, Full 3D Animation,, Nile TV, 1999.

  • Duck Song, Full 3D Animation, Ahmed Saad, art TV, 1998.

  • Ramadan Promo, Full 3D Animation, IDSC, Egyptian TV, channel 1, 1997.

  • Alphabetic Zoo CD, 2D Character Animation, Longman Egypt, 1997.

  • How to pray CD, 2D Animation, Future Soft, 1995.

  • Gulf Cup promo, 2D Animation, Abdel ellah nawar Studio, Bahrin TV, 1994.


Visualization Designer

  • Sphinx Wind flow modeling and simulation, IBM R&D, 2007.

  • Royal Army Identity animation, Royal Army Oman, 2013.

  • Stop TB campaign, Stadium Visualization, YAT Media, 2009.

  • IDSC logo animation, 3D Modeling/Animation,, 1997.

  • IDACO gage, 3D Modeling/Animation, 2002.

Prints Designer

  • IBM Learning Notes cover, Learning department, IBM Egypt, 2005.

  • IBM server promotions, Marketing department, IBM Egypt, 2004

  • Virtual Iti CD covers, viti department,, Egypt, 2000.

  • Sindbad Park Bus-Advertising, Sindbad Group, Egypt, 1992.

Design Maintenance

  •, Arabization conversion,UCD Team, IBM Egypt, 2007.

  •, Kisosk Simulation, Maintaince,UCD Team, IBM Egypt, 2007.

Experimental Work

  • Virtual Luxor, 3D Simulation, Cultnat (Fathi Saleh)Dr, IBM Egypt (Adel Sobhi), 2008.

  • Drive Teaching Simulation CD, UI Design/Illustration, Development, IBM Egypt, 2004.

  • Instructor character for e-learning courses, IBM Egypt (Mr. Ihab Sahalbi). 2003.